Our partners and associates across the world:



In 2009, WPP, one of the world’s leading communications services groups, became both an investor and a strategic partner of Smollan. This partnership has assisted us in extending our footprint as well as establishing relationships with businesses and people in the WPP network.

Advantage Solutions

Advantage is North America’s leading provider of sales and marketing solutions. Smollan and Advantage Solutions have formed a strategic international partnership that will leverage best practices globally, adding scale and reach to form deeper, broader strategic partnerships with clients including a unified solution for Europe.


DKSH is the No. 1 Asian-focused market expansion services group. Jointly, we provide a more comprehensive marketing and sales coverage of consumer products outlets in Asia than any other service provider.

Hindustan Field Services

Hindustan Field Services is a joint venture between Smollan and Hindustan Unilever in India. This joint venture is currently our largest operation outside of the South African business.


Smollan has partnered with Always, a subsidiary of WPP, and a leading Fieldmarketing business in China.

Al Gurg Group

A joint venture was established in 2011 with the Al Gurg Group, one of the leading business houses in the U.A.E. and a regional partner to over 300 international brands and principals across the world.


We have entered into a joint venture with WPP AUNZ, Australia’s leading marketing communications organisation to offer retail solutions in the Australian Market. The joint venture has also resulted in another partnership with a company called Trade Partners. Trade Partners are a “relationship management” company, with a long history and experience in the grocery sector in Australia.


Roamler, retail analytics, are an exciting, Dutch founded company, who use a crowdsourced field force to provide retail insights. Roamler has a footprint in 11 countries in Europe and 3 countries in Latin America.

Trade Intelligence

Trade Intelligence is a leading provider of economic and retail business research, insight and capability building solutions. They provide insight, commentary and profiles on the South African Fast Moving Consumer Goods Environment and the major retail and wholesale players.


Planorama offer in store digital measurement solutions for the consumer goods industry. Their image recognition technology enables brands and retailers to track planogram compliance and conduct virtual store checks.


Smollan partners with JDA to offer our clients strategic category management services. The JDA Category Management solution empowers category management professionals to move from manually intensive tasks to offering proactive, analytics-driven insights that collaboratively grow category sales and margins for both suppliers and retailers.

Insight Consulting

Insight Consulting is a Business Intelligence company specialising in Qlikview solutions. They tap into an organisation’s existing data repositories and extract key information elements into Qlikview data models.


ITM Group specialises in merchandising, staffing, sales & field force management, trade audit, online reporting, trade incentive programmes and consumer & shopper marketing. The company operates in more than 200 cities in Russia, Kazakhstan and Belarus.

Student Villiage

Student Village has carved its niche in the youth activation, marketing and graduate development space. They have over 15 years’ experience in understanding students as well as taking big brands to the youth market in South Africa


wiGroup makes mobile payment and brand rewards simple. The software company, founded in 2007, provides mobile-first transactional technology that enables the convergence of payment and loyalty value to over 75,000 retail lanes. To date, it has processed transactions worth more than $500 million.


iTrade Smollan coordinates and manages retail execution, field sales, and marketing strategies across Brazil. With significant combined experience and an absolute focus on optimising processes and providing trade insights, iTrade Smollan delivers growth across retail channels and formats for its clients.


Elevator is a full service agency delivering data-driven insight-lead brand experiences that create measurable impact for our clients. The agency’s four specialised teams (integrated, activation, digital & employee engagement) provide end to end BTL experiences, excellently executed by 50+ staff out of 3 national offices. The agency has been awarded locally and abroad with numerous best practice campaigns replicated in other global markets. Elevator  www.elevator.co.za 

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