DKSH talks to David Smollan about connecting with empowered shoppers
2016-01-15 | by Smollan
As retailers and brands look East for growth, they are beginning to tackle the challenges of the unique cultural and ethnic factors across Asian markets. Exploring innovative in-store strategies that combine the digital and physical will play a pivotal role in winning over these brand savvy shoppers. DKSH sits down with Smollan’s CEO, David Smollan to unpack how retailers can connect with today’s shoppers.
Here Smollan talks to DKSH about how omni-channel retailing will effect shopper behaviour, the changing competitor landscape, the influence of in-store experiences and understanding how insights can impact sales at the point of purchase.
DKSH is the No. 1 Asian-focused market expansion services group. Jointly, we provide more comprehensive marketing and sales coverage of consumer products outlets in Asia than any other service provider.
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