International Retail Solutions Company, Smollan, invests in RTMA to build leading route to market solutions for brands.
2018-10-05 | by Smollan
Smollan invest in RTMA to build leading route to market solutions for brands
5 October 2018 – South Africa, Smollan announced today the investment into RTMA to extend service capability into the consulting and managed services of route to market solutions across existing and new markets.
This partnership unlocks a unique, managed service capability as well as a new avenue of growth for brands. It will provide RTMA the opportunity to expand outside of the markets they currently operate in, and into markets with a Smollan footprint.
“We are very excited by our partnership with RTMA. The capability of providing brands the springboard to globalise through the RTMA skill set is one we have wanted to offer our client partners for a long time,” says Michael Smollan, Chief Growth & Innovation at Smollan. “Through the RTMA business, we can now facilitate the growth of clients not only in local markets through our current services offering, but also in new markets. The RTMA team has aligned perfectly with Smollan culture and we look forward a very long collaboration together.”
“RTMA is proud to partner with a company with such a strong culture and set of values,” said Greg Abraham, RTMA’s Managing Director of the partnership. “It unlocks a unique, managed service capability that is geared to support the development and growth of brands in new markets at a global level. This unique partnership brings together world class brand activation with strong and effective routes to market. RTMA is pleased as this partnership allows us to continue our vision on a global level to ‘Take You, Grow You, Keep You There’ for both existing and new clients.”
Founded in 1931, Smollan is a retail solutions company that delivers growth for retailers and brand owners across five continents. Smollan covers every aspect of how brands are managed in retail environments through the creation and execution of leading solutions in field sales, retail execution, activation, information and technology. Internationally recognised for its exceptional human platform of over 60 000 people and sophisticated systems, Smollan drives sales and creates brilliant shopper experiences for some of the world’s most loved brands.
RTMA is a managed services company established in specialising in growing brands globally. RTMA builds sustainable routes to market for companies seeking global expansion, with the key delivery of putting product within easy consumer reach to create a relevant and sustainable presence. RTMA Group was conceptualised over five years and co-founded in 2015 by Greg and Monique Abraham in order to allow new and innovative brands to establish themselves in Africa. RTMA has grown from offering expansion into Africa, to now being able to focus on expansion for its clients globally through its’ proven methodology, key relationships and trusted networks. RTMA Group’s mission is to develop routes to markets that are feasible, profitable and manageable.
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