fieldsalesCREATIVELY INSPIRING SHOPPER BRAND CHOICE

Our Retail Marketing team understand how to influence the shopper’s brand choice at the point of buying through effective brand education and exceptional experiences that drive sales and repeat purchase.

 

SHOPPER ENGAGEMENT PROGRAMS

The shopper engagement team have expertise in leveraging touchpoints across categories and channels on the shopper journey through understanding shopper profiles and
missions and applying consultative selling techniques.

We provide brand experiences that drive conversion.

 

POINT-OF-SALE MANAGEMENT

We offer an end-to-end point of sale management solution from warehousing to distribution of point of sale, including an innovative visual merchandising capability.

This end-to-end solution offers faster turnaround times to launch new products and campaigns – optimising sales through increased speed-to-market, guaranteed promotional
compliance that drives return on investment and enhanced visibility of promotions across retail environments, connecting shoppers at the moment of truth.

 

RETAIL MEDIA SERVICES

Our retail media services are supported by leading technology that tracks instore retail media inventory, placement and compliance; ensuring a return on promotional spend
for brand owners and visibility for retailers.

The right retail media positioned in engaging retail environments can serve as entertainment destinations that connect brands with their targeted consumers and enable
retailers to manage and optimise all media channels across their store universe.

 

PROMOTIONAL SOLUTIONS

Kitting, Gifting and Banding form part of the promotional solutions we offer.

We are able to kit point-of-sale to be distributed and installed across any retail environment, as well as band and assemble promotional gift packs for key seasonal events
or promotional campaigns that drive brand choice and reward shoppers.

 

To find out more about Smollan Retail Marketing, please contact carli.goldblum@smollan.com    

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