MEASURE, MANAGE, OPTIMISE

We deliver data and measurement intelligence services beyond traditional auditing and dashboarding. The key focus is on delivering business intelligence that drives growth, based on an understanding of which levers actually make an impact at the point of purchase.

Creating a visual representation of data can bring insights to life in a new way, turning detailed information on pricing, availability, share of shelf and promotional effectiveness into a catalyst for innovation and transformation.

From point of purchase audits to category management solutions, our market intelligence team are able to provide fast, accurate intelligence derived at any consumer interface, in any channel. Intelligence that ensures that the investment our clients make allows them to win with the consumer at the point of purchase.

Information and Technology in Retail – Past, Present and Future
Behind The Screens of Smollan Information and Technology

 

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